Branding: Logo, Book, and Website design
The challenge of branding in this project was to express the optimism and humor that the author, Tamar Medina-Artom, chose to use in her book while revealing her experience of going through an IVF procedure.
The book, full of wit, was written with the purpose of providing friendship, understanding, and support for women who have to go through a similar procedure.
Created in collaboration with Yair Medina, while working for the Jerusalem Fine Art Prints.
